PepsiCo Ridding Gatorade of Controversial Ingredient
January 28, 2013
January 27/Purchase, N.Y./Associated Press — PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink following customer complaints.
A spokeswoman for the company, Molly Carter, says the move was in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient. She said it was not a response to a recent petition on Change.org by a Mississippi teenager.
That petition noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. The petition had more than 200,000 supporters.
Carter said the ingredient is still used in other PepsiCo drinks, such as Mountain Dew.
Here at the NASN, we are looking into an alternative to Gatorade: Vitalyte
`The genesis of Vitalyte can be traced back more than thirty years to when Bill Gookin decided that athletes needed a better option for their performance needs other than the sports drinks currently on the market. His goal was to create an electrolyte replacement product that could quickly and efficiently be absorbed by the body to give athletes a much-needed boost of energy in a short amount of time. Three decades later, Vitalyte continues to champion Bill’s vision of creating the finest in sports nutrition drinks and gels.
Check out their science page here: http://www.vitalyte.com/science
International Society of Sports Nutrition Position Stand: beta-hydroxy-beta-methylbutyrate (HMB)
Wilson JM, Fitschen PJ, Campbell B, Wilson GJ, Zanchi N, Taylor L, Wilborn C, Kalman DS, Stout JR, Hoffman JR, Ziegenfuss TN, Lopez HL, Kreider RB, Smith-Ryan AE, Antonio J
Journal of the International Society of Sports Nutrition 2013, 10:6 (2 February 2013)
[Abstract] [Provisional PDF]
DMAA is losing steam in the world of sports nutrition. Various bans throughout Europe and in Australia have pushed the ingredient off the market globally, while warning letters and negative press in the United States have prompted large retailers to shift focus to less controversial merchandise.
But what of the core consumer? What do bodybuilders and physique enthusiasts have to say about DMAA's demise? Would it have been better to leave DMAA's existence to the whims of the free market or was regulatory intervention necessary?
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