PepsiCo Ridding Gatorade of Controversial Ingredient
January 28, 2013
January 27/Purchase, N.Y./Associated Press — PepsiCo Inc. is removing a controversial ingredient from its Gatorade sports drink following customer complaints.
A spokeswoman for the company, Molly Carter, says the move was in the works for the past year after the company began "hearing rumblings" from consumers about the ingredient. She said it was not a response to a recent petition on Change.org by a Mississippi teenager.
That petition noted that the ingredient, brominated vegetable oil, has been patented as a flame retardant and is banned in Japan and the European Union. The petition had more than 200,000 supporters.
Carter said the ingredient is still used in other PepsiCo drinks, such as Mountain Dew.
Here at the NASN, we are looking into an alternative to Gatorade: Vitalyte
`The genesis of Vitalyte can be traced back more than thirty years to when Bill Gookin decided that athletes needed a better option for their performance needs other than the sports drinks currently on the market. His goal was to create an electrolyte replacement product that could quickly and efficiently be absorbed by the body to give athletes a much-needed boost of energy in a short amount of time. Three decades later, Vitalyte continues to champion Bill’s vision of creating the finest in sports nutrition drinks and gels.
Check out their science page here: http://www.vitalyte.com/science